~ / AI / The 100k Database Applied to Me
This is a brutally honest, self-directed application of Fraser's 100k Database playbook to my specific context: software engineer, northern France, currently unemployed, 15,243 LinkedIn connections, chronic focus problems, past startup failure (Valyent), and a desperate need to make money before having to take a job.
Fraser made $1,182 in his first 2 weeks with a Google Sheet. I've been vibecoding PHP runtimes in Rust for fun. Here's the gap:
| Fraser | Me |
|---|---|
| Started with a pain point he personally experienced | Start with whatever sounds intellectually interesting |
| Built a Google Sheet (0 code) | Build entire platforms before having a single user |
| Cold emailed the leads IN his own database | Have 15,243 LinkedIn connections and message nobody |
| Got revenue, THEN built the web app | Build the app, never get revenue, kill the project |
| 0 subscribers from 14k Twitter followers | I also get nothing from X. But I don't use LinkedIn either. |
| Delegated outreach within 6 months | Do everything myself, burn out, move to next idea |
| Tested pricing ($197 → $297 → $247) | Never charge anyone for anything |
The Valyent lesson I keep citing but never applying: "We spent a year engineering instead of looking for customers." I'm doing it again. Every single time. Palmframe, Hypercode, Wikistral, Hypercafe, PHP.rs — all engineering, zero customers.
Applying Fraser's criteria: (1) B2B, (2) I have domain knowledge, (3) I can populate it, (4) I can reach buyers through my existing network.
A curated, enriched database of every French tech startup: founder contacts, funding stage, tech stack, team size, hiring status. Updated monthly.
A curated database of vibecoders, their tech stacks, portfolios, pricing, and availability. Plus: a directory of vibecoded apps with what stack was used and who built them.
Database of attendees from French tech conferences: VivaTech, Web2Day, DevFest, France Digitale Day, etc. Enriched with direct contact info.
The French Tech Startup Database wins because:
DO NOT WRITE ANY CODE. NOT ONE LINE. 1. Create a Google Sheet with columns: Startup Name | Founder(s) | Founder Email | Founder LinkedIn | Company URL | City | Industry | Funding Stage | Team Size | Tech Stack | Last Updated 2. Populate it from my OWN LinkedIn export: - Filter connections by "Founder" / "Co-Founder" / "CEO" titles - That's ~2,400 people with companies - I already have their LinkedIn URLs - Start with the top 500 (most recent connections first) 3. Enrich the first 200 leads: - Use Apollo.io free tier (250 credits/mo) for emails - Use company websites for tech stack (or BuiltWith free) - Use LinkedIn company pages for team size + funding 4. Quality check: verify 20 random entries manually OUTPUT: Google Sheet with 200-500 enriched French tech startups
1. Share the Google Sheet (view-only, no download) with 30-50 freelancers from my LinkedIn connections. Message (LinkedIn DM, not email): "Hey [NAME] — I put together a database of French tech startups with founder contacts. Thought it might be useful for prospecting. Here's the link: [GOOGLE SHEET URL] Let me know what you think!" 2. Track who views the sheet (Google Sheets shows active viewers) 3. When they stop viewing, follow up: "Hey, did you find the list useful? Anything missing that would make it more valuable for you?" 4. Listen to feedback. Do NOT sell yet. - What data points do they want? - What industries are they looking for? - Would they pay for this if it was updated monthly? 5. If 5+ people say "yes I'd pay for this": Create a Stripe link at €149/mo and share it. "Cool — I'm thinking of keeping it updated monthly with new startups, verified emails, tech stack data. €149/month if you want ongoing access. Here's the link: [STRIPE]"
1. Segment my LinkedIn connections:
SEGMENT A (highest priority): Freelancers (479 connections)
→ They need clients. My database IS their client list.
→ Message angle: "I compiled a prospecting list of
French startups with founder emails"
SEGMENT B: Founders of devtools/SaaS (selling to startups)
→ They need to reach startup founders. I have them.
→ Message angle: "I have a database of 500+ French
startup founders with direct emails. Thought it
could help with your outreach"
SEGMENT C: VCs / Accelerators (OSS Ventures, Hexa, etc.)
→ They need deal flow. I have emerging startups listed.
→ Message angle: "I'm building a French startup database.
Would this be useful for deal sourcing?"
SEGMENT D: Recruiters and HR
→ They need to reach founders/CTOs at startups
→ Message angle: "Database of French tech startups
with CTO/founder contacts"
2. Send 20-30 LinkedIn DMs per day (not automated, personal)
3. Use Fraser's golden rule: do NOT sell in the first message.
Get a reply first. The sale happens in the conversation.
IF 5+ subscribers:
→ Keep going. Add 100 new startups per week.
→ Start enriching with Clay or Findymail for better data.
→ Consider building a simple search web app (I can
vibecode this in 2 hours, but ONLY after 10+ subscribers).
IF 0 subscribers but positive feedback:
→ Adjust pricing (try €99/mo or €49/mo)
→ Try one-time download at €197
→ Add more data points people asked for
→ Keep sharing the free sheet to build demand
IF 0 subscribers and no interest:
→ Pivot to Idea 2 or 3
→ Do NOT spend more than 2 weeks on a dead idea
→ The whole point of the Google Sheet MVP is that
it costs nothing to fail
| Subscribers | MRR | ARR | Net profit (est.) |
|---|---|---|---|
| 5 | €745 | €8,940 | ~€700/mo (enrichment costs minimal) |
| 10 | €1,490 | €17,880 | ~€1,300/mo |
| 20 | €2,980 | €35,760 | ~€2,500/mo |
| 30 | €4,470 | €53,640 | ~€3,800/mo (hire VA for enrichment) |
| 50 | €7,450 | €89,400 | ~€5,500/mo (Fraser territory) |
Fraser's costs: $500/mo for outreach team + $0.15/lead enrichment. My costs would be even lower because I can automate enrichment with my own scripts. 30 subscribers would already be more than enough to live on in northern France.
From Fraser's playbook, applied to my context:
| What I usually do | What I'm doing this time |
|---|---|
| Build first, find customers never | Find customers first, build only what they'll pay for |
| Work alone in silence | Send 20 DMs per day |
| Change projects every 3 days | 14-day hard commitment, no switching |
| Free and open source | Paid from day 5 |
| Complex technical projects | A Google Sheet with a Stripe link |
| Inspired by Linus Torvalds | Inspired by a guy who made $87k from a spreadsheet |
07:00 — Create the Google Sheet. Set up columns. 08:00 — Export my LinkedIn connections CSV to a working format. 09:00 — Filter for founders/co-founders/CEOs. That's ~2,400 rows. 10:00 — Take the first 300. Add to the sheet. 11:00 — Start enriching with Apollo free tier (emails). 14:00 — Enrich company data (URL, team size, city, industry). 16:00 — Quality check 30 random entries. 17:00 — Sheet is live. Share with 10 freelancers from my network. 17:30 — Go for a walk. Let them look at it. 20:00 — Check who viewed it. Follow up with anyone who did. Day 1 output: 300 enriched leads in a Google Sheet, shared with 10 real potential customers.
No code. No Rust. No PHP. No blog post about it. Just a spreadsheet and a Stripe link.
Self-directed analysis based on The 100k Database by Fraser (@iamfra5er) and my own LinkedIn network analysis.