Virtual Events Market Analysis

1. Market Overview

Market Size and Growth

Why estimates vary so wildly: The broadest definitions include all virtual meeting, webinar, and event revenue (pushing toward $100B+). Narrower definitions focusing on dedicated virtual event platforms yield $15–20B. The platform-only market (Precedence Research) is the most useful for competitive analysis.

The COVID Boom and Post-COVID Correction

Hybrid Events Market

The hybrid event production services market was valued at approximately $4B in 2024, projected to reach $5B in 2025 and $12B by 2033 at a 15% CAGR. Hybrid events are the fastest-growing segment at 16.05% CAGR. In 2025, hybrid events are projected to account for over 40% of all events.

Virtual vs. In-Person vs. Hybrid Breakdown

However, 74.5% of planners are now adopting hybrid formats and 63% are increasing virtual investments. 83% of meetings planned for 2025 feature an in-person component. The future mix is expected to shift to roughly 32% physical, 45% virtual, 23% hybrid.

Overall Events Industry

The broader events industry was estimated at $1,505B in 2024, projected to reach $5,136B by 2035 at 11.8% CAGR. Virtual events are a fraction of this but growing faster than the overall industry.

Segments

Enterprise (B2B)

Largest segment. Corporate conferences, trade shows, product launches, webinars-as-lead-gen. Cvent, ON24, Bizzabo, Goldcast territory. Budgets $25K–$500K+ per event.

Consumer (B2C)

Ticketed events, concerts, social gatherings. Eventbrite, Partiful, Luma territory. High volume, lower price points.

Creator Economy

Virtual summits, workshops, masterclasses, paid communities with events. Circle, Mighty Networks, Skool, Lu.ma territory. Fastest-growing segment for event-based revenue.

2. Major Platforms

Dedicated Virtual Event Platforms

Hopin — The Cautionary Tale

Cvent — The Consolidation King

ON24

Bizzabo

Hubilo

Airmeet

Goldcast

Zuddl

vFairs

Other Dedicated Platforms

Run The World

Raised $15M (a16z, Founders Fund, Will Smith). Acquired by EventMobi (Aug 2023).

Welcome

Raised $12M (Kleiner Perkins, Y Combinator, Kapor Capital). Pivoted from Apple-keynote-style events to webinar/content platform. Still operating independently.

SpotMe

Founded 2001. Trusted by 12,000+ enterprise users. Acquired by Post (Apr 2023). Named Leader in Forrester Wave Q4 2024.

Splash

Raised $39.5M total. 500+ clients, 60+ Fortune 1000. Acquired by Cvent (Sep 2024).

Grip

Raised $13M (2021). AI-powered networking and matchmaking for events. Independent.

Swapcard

Raised $6M+. Event engagement platform for trade shows and conferences. "Contender" in Forrester Q4 2024 Wave. Launched AI-Recommended Leads in 2025.

Brella

Raised $11.4M (Series A). AI matchmaking, networking, event management for virtual/physical/hybrid events.

Brandlive

Emerging consolidator. 5 acquisitions in 18 months: Notified's virtual events business (Apr 2024, quadrupled company size), Hubilo (Sep 2025), and 3 others. Building an enterprise video + virtual events empire.

Public Companies / Large Players

Eventbrite

Kaltura

Webinar Platforms

Zoom Events / Zoom Webinars

Webex Events (Cisco)

GoTo Webinar (GoTo/LogMeIn)

Livestorm

Demio

BigMarker

Streaming & Production Platforms

StreamYard

Restream

Riverside.fm

Crowdcast

Community & Creator Event Platforms

Luma (Lu.ma)

Partiful

Bevy

Circle

Mighty Networks

Skool

Audio & Social Event Platforms

Clubhouse — The Other Cautionary Tale

Twitter/X Spaces

LinkedIn Events / Audio

Virtual Conference & Expo Platforms

6Connex

Accelevents

Gaming & Metaverse Events

Fortnite Concerts

Roblox Events

Decentraland

Gather.Town

Remo

Virtual networking platform with tables and virtual stage. Formal structure for conferences and business events. Independent.

Virbela

Enterprise metaverse. Customizable 3D spaces with avatars and spatial audio. Founded early, has pivoted toward virtual office use cases.

SpatialChat

Proximity-based chat. Initially for social events, pivoted toward virtual meetings and offices.

3. The Post-COVID Reckoning

Who Died, Pivoted, or Got Acquired

Hopin's Rise and Fall in Detail

1. 2019: Founded by Johnny Boufarhat, who had a chronic illness and wanted to attend events virtually.
2. 2020: COVID hits. Hopin goes from tiny startup to unicorn. Reaches $2B+ valuation by November.
3. 2021: Valuation soars to $5.65B (March), then $7.75B (August). Makes 6 acquisitions including StreamYard for $250M. Headcount reaches 1,100.
4. 2022: COVID restrictions ease. In-person events return. Three rounds of layoffs. Headcount halves from 1,100 to 503. "Zoom fatigue" narrative takes hold.
5. 2023: Sells core Events and Sessions products to RingCentral for ~$50M. Company is effectively gutted.
6. 2024: Remaining video assets (StreamYard, Streamable, Superwave) acquired by Bending Spoons. Revenue $73.6M but the company no longer exists as an events platform.

Total investor losses: $1B+ invested against a $7.75B peak valuation. Core business sold for ~$50M. Arguably the single biggest value destruction event in the virtual events market.

The "Zoom Fatigue" Phenomenon

• 37.1% of professionals consider Zoom fatigue the greatest challenge of virtual meetings
• 49% say on-camera meetings make them more exhausted
• Women 2.5x more likely to experience Zoom fatigue than men (13.8% vs 5.5% reporting "very to extremely" fatigued)
• 50% of B2B tech marketers said customers were becoming "significantly fatigued" with virtual events
• 38% of companies cited participant Zoom fatigue as their biggest challenge running virtual events
• However: A 2024 study suggests Zoom fatigue has largely faded as video calls became normalized. The fatigue was driven by historical context (novelty + overuse), not the medium itself.

Who Survived and Why

Cvent (winner)

Had the largest enterprise installed base and deepest product. Used Blackstone's capital to acquire distressed competitors at discount prices. Events software is sticky — switching costs are high.

Bizzabo (survivor)

Took a brutal down round ($800M → $200M) and 30% layoffs but survived. Focused on becoming the Forrester/Gartner-recognized leader for mid-market. Revenue nearly doubled in 2024.

Zoom/Webex/Teams (survived via distribution)

Virtual events is a feature, not the core product. They survive because every enterprise already pays for the parent platform. Zoom Events upsells to existing customers.

Luma / Partiful (different game)

Never competed in enterprise virtual events. Focused on lightweight event discovery and social planning. Capital-efficient. Growing through organic adoption in specific communities.

The Consolidation Wave (2024–2025)

Cvent and Bending Spoons spent a combined ~$1.2B acquiring distressed event tech companies in 2025 alone. Brandlive made 5 acquisitions in 18 months. The market is rapidly consolidating from 50+ players to a handful of large platforms plus niche specialists.

4. What Actually Works

Virtual Event Formats That Have Proven Sustainable

Webinars as B2B lead gen

The single most durable virtual event format. 73% of B2B marketers say webinars are the best way to generate high-quality leads. 89% report webinars outperform other channels for qualified leads. 63% of B2B buyers have made a purchase decision after attending a webinar. Webinars generated 45.75% of virtual events market revenue in 2025. Nearly 20% growth in organizations integrating webinars into marketing plans between 2024–2025. This is the proven, boring, money-printing format.

Virtual summits in the creator economy

Multi-speaker online events selling $97–$497 tickets (or free with paid VIP upsell). Works because the creator's audience is the distribution channel. Skool Games winners hit $100K+ MRR through community events. $500M earned on Mighty Networks in 2025.

Online conferences with paid tickets

Works when the content is specialized and high-value. Virtual events generate 12% higher revenue per attendee than in-person events. Companies save ~$42K per event by going virtual. Best for niche professional communities.

Gaming/metaverse events

Fortnite concerts attract 12–28M viewers. Roblox hit 14.3M concurrent viewers. These work because the platform IS the venue and the audience is already there. Virtual merch and skins drive revenue. Not replicable by standalone event platforms.

Virtual trade shows

Persistent niche. vFairs ($30M revenue, 1,250 customers) survives on virtual job fairs and trade shows. Works for industries with global attendees where travel is a barrier.

Virtual workshops and masterclasses

Hands-on, small-group formats. 60% attendance rate for educational webinars (highest of any format). Subscription models ($100/month for daily sessions) create predictable revenue.

Watch parties and co-viewing

Niche but growing. X Spaces saw 34% growth in participation. Discord stage channels serve this purpose for gaming communities.

What Does NOT Work

• Trying to replicate in-person conferences virtually — Multi-day virtual conferences with keynotes, breakout rooms, and "networking lounges" saw massive drop-off post-COVID. This is what killed Hopin.
• Audio-only social platforms — Clubhouse proved this is a feature, not a product. LinkedIn killed its audio events in Dec 2024.
• Metaverse "virtual offices" for events — Gather.Town ($10.8M revenue on $76M raised), Virbela, SpatialChat: the avatar/spatial metaphor hasn't scaled for events beyond novelty.
• Free virtual events as a business model — Many platforms gave away events during COVID, creating an expectation of free. Monetizing attendees proved much harder than expected.

5. Revenue Models

Key insight: The most sustainable revenue model is SaaS subscription for B2B (Cvent, Bizzabo) and ticketing commissions for B2C (Eventbrite, Luma). Per-event pricing died with the COVID boom because it didn't create recurring revenue. Creator platforms (Skool, Circle) found the sweet spot: low monthly subscription + 0% platform fee on creator earnings.

6. Technology Stack

Video Infrastructure (Picks and Shovels)

Real-Time Engagement Features

• Chat: Built-in or via PubNub, Sendbird, Stream. Table stakes for any event platform.
• Polls & Q&A: Native feature in most platforms. Slido (acquired by Cisco/Webex) is the standalone leader.
• Networking: AI matchmaking (Grip, Brella, Bizzabo). Speed networking (Remo, Airmeet). Clarion Events saw 44% increase in meetings through AI matchmaking.
• Registration & ticketing: Built into platforms or via Eventbrite, Tito, Ti.to.
• Analytics & ROI: Session engagement, attendee tracking, lead scoring. Swapcard launched AI-Recommended Leads in 2025.
• CRM integrations: Salesforce, HubSpot, Marketo. Essential for enterprise B2B events.

AI Features in 2025–2026

91% of business events professionals now use AI in some form.

AI matchmaking

Bizzabo, Grip, Brella, BigMarker. Analyze attendee profiles, interests, behavior to suggest connections. Clarion Events: 44% increase in in-person meetings. ExpoMax: 35% improvement in traffic management.

AI content repurposing

ON24: auto-transforms live events into blog posts, social content, video highlights, summaries. Goldcast pivoted to "AI-first video content platform" before Cvent acquisition.

AI-generated summaries

ON24 "Snapshots": attendees tap screens during sessions to save moments, AI aggregates into personalized highlight reels. Session summaries auto-generated.

AI event creation

Bending Spoons plans to add AI event creation to Eventbrite post-acquisition. Lower barrier to creating events.

AI lead scoring

Swapcard AI-Recommended Leads: real-time engagement data for lead scoring. Integration with CRMs for automated follow-up.

7. Bootstrapper Opportunities

Market Gaps

Vertical-specific event platforms

The horizontal event platform market is consolidating around Cvent. But vertical SaaS grows 2–3x faster than horizontal solutions. Opportunities: events for medical/pharma (CME credits, compliance), legal CLE events, real estate open houses, church/religious events, sports coaching, wine/spirits tastings, music education. Build the "Cvent for [industry]" but 10x simpler and cheaper.

Event content repurposing tools

ON24 and Goldcast were acquired partly for their AI content repurposing. A standalone tool that takes any virtual event recording and generates blog posts, social clips, email sequences, and highlight reels could serve the long tail of event organizers who use Zoom/Teams/Meet (not Cvent).

Event analytics and ROI measurement

88% of marketers identify events as key revenue drivers but most can't prove ROI. A tool that integrates with Zoom, Teams, Meet, and CRMs to track attendee engagement to pipeline/revenue attribution. The "Datadog for events" opportunity.

AI networking/matchmaking as a standalone

Grip and Brella exist but are tied to specific platforms. An API/widget that adds AI matchmaking to ANY event platform (Zoom, Teams, Meet, or custom) could serve the massive "bring your own video" market.

Lightweight creator event tools

Luma proved this market exists ($3M raised, 2M monthly signups). But Luma is focused on tech/developer events. Opportunities: Luma-like simplicity for fitness instructors, local communities, book clubs, hobby groups. Partiful is doing this for social events but not for paid/professional creator events outside tech.

Virtual event templates and production

Most virtual events look terrible. A tool that provides professional templates, branded overlays, lower thirds, and production features for non-technical organizers. Think "Canva for virtual events."

Hybrid event logistics

The hybrid events market is $5B and growing 15%+. But running hybrid is operationally complex. Tools that simplify simultaneous in-person + virtual execution: syncing agendas, managing two audiences, unified Q&A/polling, coordinated sponsorship displays.

Open-Source Alternatives

Hi.Events

Open-source Eventbrite alternative. Ticketing, registration, QR code check-in. Self-hosted or cloud. Built on Laravel.

Attendize

Open-source event ticketing and management. Laravel-based. General admission events.

Jitsi + PeerTube + Matrix stack

Full open-source virtual conference: PeerTube for livestreaming, Jitsi for live stage and breakout rooms, Matrix for backstage coordination, Etherpad for Q&A. Proven approach used by open-source conferences.

LiveKit (open-source core)

The most promising infrastructure for building custom event platforms. Open-source WebRTC framework. Powers serious production use cases.

OBS Studio

Free, open-source streaming and recording. Foundation of most livestream production setups.

The "Picks and Shovels" Plays

• Video infrastructure APIs — LiveKit ($1B valuation), Mux ($46M revenue), Daily.co ($6M revenue). Event platforms come and go but they all need video infrastructure underneath. LiveKit's open-source model is winning.
• Event data/analytics — Every event generates valuable attendee data. Tools that help organizers understand and act on this data (lead scoring, engagement analytics, attribution).
• Registration/ticketing infrastructure — Hi.Events (open-source) and Tito serve this. The Stripe of event ticketing is still missing.
• Integrations middleware — Connect event platforms to CRMs, marketing automation, payment processors. The "Zapier/Segment for events" opportunity.
• Content capture/repurposing — Record, transcribe, clip, redistribute. Riverside.fm ($80M raised) is doing this for podcasts. The equivalent for events is wide open.

What a Solo Founder Could Build

Key Takeaways for Bootstrappers

1. Don't build another horizontal virtual event platform. That market is consolidating around Cvent, Bizzabo, and Zoom. You cannot compete.
2. Build for the "Zoom + Sheets" crowd. Most events still run on Zoom + a spreadsheet. These organizers need simple, affordable tools — not enterprise platforms.
3. Picks and shovels beat platforms. Video infrastructure (LiveKit model), analytics, content repurposing, and integrations have better risk/reward than full platforms.
4. Go vertical. "Cvent for doctors" or "Eventbrite for yoga studios" can win by owning a niche. Vertical SaaS grows 2–3x faster.
5. Webinars are not dead. B2B webinars are the single most proven virtual event format. 73% of B2B marketers say they generate the best leads. Tools that make webinars more effective (better analytics, content repurposing, automated follow-up) have a large market.
6. AI is the differentiator. 91% of events professionals use AI. Matchmaking, content repurposing, lead scoring, and automated summaries are table stakes by 2026.