1. The Market — Size, Growth, and Why Now
| Global gold market size (2025) | $308B — projected to reach $400B by 2030 |
|---|---|
| Annual gold investment value (2025) | $240B (more than doubled YoY) |
| Gold-backed ETF holdings | All-time high: 4,025 tonnes. US-listed alone: 2,019 tonnes ($280B AUM) |
| Bar & coin demand | 12-year high — record $154B value in 2025 |
| GDX (Gold Miners ETF) AUM | $21–22B. Surged 123–177% in 2025 |
| GDXJ (Junior Gold Miners ETF) AUM | $4.7–5B. 178% return in 2025 |
| Silver miner ETF inflows (2025) | $1.7B (SIL: $936M, SILJ: $480M) |
| Lithium mining ETF inflows (2025) | $4.3B in new investments |
| Sprott AUM | $49.1B (up 56% from $31.5B at end of 2024). 250,000+ clients |
| TSX/TSXV mining companies | ~40% of world’s publicly traded mining companies. 898 on TSXV alone |
| TSXV trading volume (2025) | Doubled YoY to 13.2 billion shares |
| Capital raised (5 years) | $43B through 6,600+ financings (47% of global mining financings by number) |
| Gold price (2025) | Exceeded $2,700/oz |
| Retail overtook jewelry | Investment demand surpassed jewelry demand for the first time ever in 2025 |
Why This Market Is Exploding Right Now
- Gold at all-time highs — $2,700+/oz drives massive retail interest. Central bank buying provides structural support. De-dollarization trends accelerate.
- Critical minerals supercycle — Lithium demand projected +500% by 2040. Copper demand +30% by 2040. Projected deficits: 30% for copper, 40% for lithium by 2035.
- Nuclear renaissance — AI data centers driving multi-billion dollar commitments to nuclear power. US announced $80B for new reactors. Uranium demand surging.
- Retail investor renaissance — TSXV volumes doubled. Bar/coin demand at 12-year highs. India added 25M new digital gold investors in 2023 alone.
- Geopolitical supply chain competition — US, EU, and allies racing to secure critical mineral supply chains away from China. Government subsidies and incentives flowing.
Key insight: 95% of gold investors surveyed said they would maintain or increase holdings; 43% plan additions. This is not a speculative bubble — it’s a structural shift in how investors view hard assets.
2. The Audience — Who Invests in Mining Stocks
- Junior mining speculators (the core audience)
- High-risk, high-reward investors chasing 10–100x returns on exploration-stage companies. Typically male, 45–65, based in Canada, Australia, or the US. Extremely information-hungry. Will pay $200–$3,500/year for quality research. Attend PDAC, VRIC, Beaver Creek. Active on CEO.ca, Twitter/X, and mining forums. Estimated 200,000–500,000 globally who actively trade junior miners.
- Gold bugs / precious metals investors
- Driven by macro beliefs (inflation hedge, fiat skepticism, geopolitical risk). Buy both physical metal and mining stocks. Many also own physical gold/silver and interact with dealers like Sprott Money, APMEX, JM Bullion. Estimated 2–5 million globally who actively follow gold markets.
- Critical minerals investors (growing fast)
- Newer entrants focused on uranium, lithium, copper, rare earths driven by energy transition and AI narratives. Skew younger (35–55) and more tech-savvy. Follow macro themes like nuclear energy, EV adoption, data center build-out. Fastest-growing segment.
- Resource fund managers / institutional investors
- Portfolio managers at resource-focused funds (Sprott, Van Eck, US Global Investors, Tocqueville, First Eagle). Attend Precious Metals Summit. Consume technical reports and NI 43-101 filings. Pay for Bloomberg + specialized mining data services.
- Mining company insiders / geologists
- CEOs, geologists, engineers, and IR professionals at mining companies. They consume the same media as investors and are also buyers of advertising/sponsorship/IR services. 898+ companies on TSXV alone need to reach investors.
- Casual retail investors
- General retail investors who allocate a portion of their portfolio to mining ETFs (GDX, GDXJ, SIL, URNM). Don’t pick individual stocks. Consume Kitco, CNBC, general financial media. Potential to convert into more active mining investors with the right content/education.
Audience Size Indicators
| PDAC annual attendees | 27,000+ from 125+ countries |
|---|---|
| VRIC attendees | 9,000+ |
| Crux Investor newsletter | 45,000+ subscribers (monthly), 43,000+ (weekly) |
| Sprott clients | 250,000+ |
| MINING.COM monthly visitors | 700,000–900,000 unique |
| Discovery Alert audience | 400,000+ resource investors globally |
| GDX + GDXJ investors | $26B+ combined AUM (millions of individual shareholders) |
| Kitco YouTube subscribers | 500,000+ |
| Don Durrett Substack | Tens of thousands of subscribers |
3. The 10 Pain Points Mining Investors Suffer
Every pain point is a business opportunity. Here’s what mining investors struggle with:
- Information asymmetry — Technical reports are filled with arcane geological language. Understanding drill results, resource estimates, NI 43-101 filings, and feasibility studies requires specialized knowledge most retail investors don’t have. Opportunity: education, translation tools, AI summarizers.
- Extreme failure rates — Fewer than 1 in 1,000 exploration prospects becomes a mine. Most junior miners go to zero. Investors need help filtering signal from noise across 900+ TSXV-listed companies. Opportunity: screening tools, scoring systems, expert curation.
- Dilution and capital raises — Junior miners burn cash with no revenue, creating constant dilution. Tracking share structure changes, warrants, options, and financing terms is tedious. Opportunity: dilution trackers, financing alerts, share structure dashboards.
- Volatility and poor timing — Mining stocks (especially juniors) swing 20–80% on single drill results. Retail investors consistently buy peaks and sell bottoms. Opportunity: sentiment indicators, position sizing tools, behavioral coaching.
- Fraud and stock promotion — The sector attracts unscrupulous promoters. Distinguishing legitimate analysis from paid promotion is extremely difficult. Many “analysts” are secretly compensated by the companies they cover. Opportunity: transparency tools, compensation disclosure databases, independent research.
- Lack of standardized, accessible data — No single platform provides comprehensive, comparable data across all mining companies in a user-friendly format. P/NAV calculations require specialized knowledge and take hours manually. Financial data is scattered across SEDAR+, company websites, and paid terminals. Opportunity: the “Bloomberg Terminal for mining retail investors.”
- Regulatory and permitting opacity — Permitting timelines are unpredictable and vary wildly by jurisdiction. Environmental opposition can derail projects with no warning. Opportunity: permitting tracker, regulatory risk scoring, jurisdictional guides.
- Geographic and jurisdictional complexity — Mining companies operate in 50+ countries with different regulatory environments, currencies, political risks, and tax regimes. Opportunity: country risk dashboards, political risk alerts.
- ESG and social license uncertainty — Increasingly complex ESG requirements and community opposition add new risk layers. Investors struggle to assess ESG risk across companies. Opportunity: ESG scoring for miners, community sentiment tracking.
- Scattered, fragmented information — News, drill results, financings, insider trades, technical reports, and market data are spread across dozens of sources. No single dashboard aggregates everything. Opportunity: unified mining investor dashboard.
4. Data Platforms & Screeners
GoldStockData (goldstockdata.com)
- What they offer
- Comprehensive research database covering 852+ mining stocks with 130+ data points per company. Portfolio tracking (multi-currency), saved searches across 100+ data points, custom column views, founder Don Durrett’s ratings and valuations, stock picks, and a discussion forum.
- Pricing
- Standard: $299/year. Premium: $399/year. Both include Don Durrett’s ebook.
- Business model
- Pure subscription SaaS. Two tiers. Durrett also runs a Substack with tens of thousands of subscribers.
- Audience
- Retail and semi-professional investors who want data-driven, “nuts and bolts” analysis.
- What makes it work
- Founder-driven credibility. Anti-hype positioning (“we do the math, not the promotion”). Comprehensive valuation calculations across junior, mid-tier, and major miners. Multiple exchanges covered. Free content (book chapters, news, tutorials) as lead generation.
- Weakness
- Dated interface. Single founder dependency. Limited to precious metals focus.
Junior Mining Network (juniorminingnetwork.com)
- What they offer
- Real-time market data, news aggregation, stock screener, heat map visualization, drill hole calculator, watchlists, categorized news (drill results, financing, sampling), stock lists by geography and commodity.
- Pricing
- Free for investors. Revenue from “Investor Awareness Program” (IR services sold to mining companies), display advertising, and analytics.
- Business model
- B2B advertising and IR services. Free content attracts eyeballs → mining companies pay for visibility.
- What makes it work
- Heavy categorization by geography, commodity, development stage, and announcement type. Specialized tools (drill hole calculator). Real-time drill result reporting. Free daily newsletter. The free model ensures maximum reach for advertisers.
MiningFeeds (miningfeeds.com)
- What they offer
- Mining stock lists organized by commodity (gold, silver, copper, uranium, diamonds, rare earths, base metals). News aggregation and basic stock data.
- Business model
- Content aggregation, advertising-supported.
Key Observation: The Data Gap
There is no TradingView or Finviz equivalent for mining stocks. GoldStockData is the closest thing, but it covers only 852 stocks with a dated interface. Junior Mining Network has better UX but is advertising-driven, not data-deep. No platform combines:
- Comprehensive financial data (market cap, EV, P/NAV, cash, burn rate, share structure)
- Geological data (resource estimates, grades, metallurgy, recovery rates)
- Real-time drill results with automatic grade x thickness calculations
- Permitting and regulatory status tracking
- Insider trading and financing activity
- Interactive maps of project locations
- Modern, filterable, exportable interface
This is the single biggest product gap in the industry. The “Bloomberg Terminal for retail mining investors” at $30–$50/month could be a $10M+ ARR business.
5. News & Media Platforms
MINING.COM
- Scale
- 700,000–900,000 unique monthly users. The largest digital mining news destination globally. ~20 staff. Part of Northern Miner / Canadian Mining Journal media platform.
- Business model
- Advertising, sponsored content, media partnerships. 10 News Digests delivered to subscribers.
- What makes it work
- Institutional credibility. Comprehensive coverage from exploration to production. Industry-focused (not investor-focused), which paradoxically builds trust with investors.
Crux Investor (cruxinvestor.com)
- Scale
- 3,800+ video interviews with 700+ publicly listed mining companies. 45,000+ monthly newsletter subscribers. 43,000+ weekly email subscribers. Founded February 2018.
- Business model
- Mining companies pay small fees for video production services. All investor-facing content is free. No IR/PR services. No advertising.
- What makes it brilliant
- Editorial independence is the moat. Companies cannot preview content, submit questions, or influence coverage. “We don’t pull punches.” Company scoring for 99% of companies on major exchanges. Three sister sites: Analyst’s Notes, The Con. This model builds trust → trust builds audience → audience makes the production service valuable to companies.
- Key insight
- Crux proved you can build a large mining media business by charging supply-side (companies) while keeping demand-side (investors) free. The independence policy is what makes it work.
Investing News Network (investingnews.com)
- Scale
- 40+ specialized investment segments (gold, silver, graphite, uranium, potash, biotech, etc.). 80% repeat client rate among publicly traded companies.
- Business model
- Advertising, sponsorships, and lead generation for publicly traded companies. “INNspired Articles” — paid content marketing that maintains an educational tone. The lead generation model (capturing investor info and selling access to mining companies) is the highest-margin revenue stream.
- What makes it work
- Multi-sector coverage bridges mining with other verticals (biotech, tech, cannabis). Cross-selling potential. The “educational” content marketing approach is more effective than banner ads.
Kitco News (kitco.com/news)
- Scale
- 500,000+ YouTube subscribers. One of the most recognized names in precious metals media. Live gold/silver price charts are widely embedded across the web.
- Business model
- Media + precious metals dealing. The news arm drives traffic to Kitco’s bullion dealing business. Content is a customer acquisition channel.
- Key insight
- Kitco’s live price charts are embedded on thousands of sites, creating a massive brand awareness and backlink engine. The “content as commerce driver” model generates far more revenue than media alone.
Streetwise Reports / The Gold Report (theaureport.com)
- What they offer
- Expert interviews, investment ideas, mining analyst features.
- Business model
- Sponsored content and advertising from mining companies. Features well-known newsletter writers and analysts as contributors.
Media Business Model Comparison
| Platform | Revenue Model | Investor Pays? | Scale |
|---|---|---|---|
| MINING.COM | Ads + sponsored content | No | 700K–900K monthly |
| Crux Investor | Video production fees (from companies) | No | 45K+ newsletter |
| INN | Lead gen + sponsored content | No | 40+ sectors |
| Kitco | Media + bullion dealing | No | 500K+ YouTube |
| Streetwise | Sponsored content | No | Moderate |
| JMN | IR services + ads | No | Moderate |
Pattern: Nearly all major mining media platforms are free to investors. Revenue comes from mining companies who need to reach retail investors. The B2B side (898+ TSXV companies needing visibility) is where the real money flows.
7. Key Personalities & Firms
Rick Rule / Rule Investment Media
- Who
- Founded Global Resource Investments. Former president of Sprott US Holdings. Decades in natural resource investing. Perhaps the most recognized name in retail mining investment.
- Services
- Free monthly newsletter covering natural resource themes. Free portfolio ranking service (submit your holdings, get Rick Rule’s assessment). Advisory services through Rule Investment Media. Battle Bank (precious metals, energy, currency strategies, international real estate loans, gold-collateralized loans).
- Business model insight
- The free portfolio ranking is genius. Investors submit their complete mining stock portfolios in exchange for Rick Rule’s assessment. This gives him (a) an enormous email list of qualified mining investors, (b) detailed data on what retail investors hold, and (c) a conversion funnel to advisory services. It’s the highest-value lead magnet in the mining investment world.
Sprott Inc.
- Scale
- US$49.1 billion AUM (September 2025) — up 56% from $31.5B at end of 2024. 250,000+ clients.
- Products
- Physical bullion trusts (uranium, gold). Mining ETFs: URNM, URNJ (uranium), COPP/COPJ (copper), LITP (lithium), NIKL (nickel), GBUG/SGDM/SGDJ (gold), SLVR (silver), METL/SETM (metals). Actively managed equity strategies. Private equity/debt strategies.
- Content
- Sprott Uranium Watch, Sprott Insights blog, podcasts, Sprott Money (precious metals dealer with heavy content marketing). The content operation serves both brand building and product distribution.
- Key insight
- Sprott is the institutional heavyweight that bridges institutional and retail markets. Their ETF product suite effectively turns macro mining investment theses into tradeable products. Content drives AUM flows.
Jay Martin / Cambridge House International
- What
- Organizes the Vancouver Resource Investment Conference (VRIC) — 9,000+ attendees, 300+ exhibiting companies, 120+ speakers. Also runs other investment events.
- Business model
- Event revenue (exhibitor fees, sponsorships, ticket sales) + media content from interviews conducted at events. Jay Martin’s personal brand as interviewer drives YouTube and podcast audience.
Other Key Figures
- Brien Lundin — Gold Newsletter + New Orleans Investment Conference. Newsletter + event dual revenue stream.
- Frank Holmes (US Global Investors) — CEO of fund company, prolific content creator, active social media presence.
- Eric Sprott — Billionaire mining investor, personal investments in hundreds of junior miners, name carries enormous weight for financings.
- Doug Casey — Author of “Crisis Investing,” Casey Research founder. One of the original gold bug newsletter empires.
- Trevor Hall — Mining Stock Daily podcast host (8 years, 4,049 episodes). The most prolific daily content creator in mining.
8. Podcasts & YouTube
Mining Stock Daily (Trevor Hall)
- Format
- News-style audio briefing, Monday–Thursday mornings. Junior mining and mineral exploration focus.
- Scale
- 8 years running, 4,049 episodes published. Available on Spotify, Apple Podcasts, YouTube.
- What makes it work
- Insane consistency (4,000+ episodes). Morning briefing format creates daily habit. Niche focus means less competition for listener attention. Company interview format = revenue from featured companies.
Mining Stock Education (Bill Powers)
- Format
- Semiweekly podcast interviewing top names in natural resources. Free newsletter with interview transcripts, stock profiles, investment ideas.
- Business model
- Podcast + free newsletter (audience building). Monetized through sponsored content and company profiles.
Other Notable Shows
- Money of Mine — Long-form podcast with ex-underground miners, ex-investment bankers, ex-equity research analysts. Deep technical credibility.
- Proven and Probable — Expert commentary on mining sector trends, opportunities, and risks.
- Mining Minds — Based in a major gold producing district. Community-focused.
- Crux Investor YouTube — 3,800+ video interviews. The largest mining company interview library on the internet.
- Kitco News YouTube — 500,000+ subscribers. Mix of gold market commentary, interviews, and live coverage.
Podcast/YouTube Business Model Patterns
| Revenue Source | How It Works | Example |
|---|---|---|
| Company interviews (paid) | Mining companies pay to be featured / interviewed | Mining Stock Daily, Crux Investor |
| Newsletter upsell | Free content drives subscribers to paid newsletter | Mining Stock Education |
| Sponsorship | Traditional podcast sponsorship from mining companies, brokers, dealers | Various |
| Conference tie-ins | Content recorded at events drives attendance for next event | Cambridge House / Jay Martin |
| Affiliate (bullion dealers) | Promote gold/silver dealers for commission | Multiple gold podcasts |
9. Communities & Forums
CEO.ca
- What it is
- Real-time stock discussion platform focused on Canadian small-cap and mining stocks. Chat rooms organized by stock ticker. Insider alerts, news aggregation.
- Scale
- Millions of investors/traders. The de facto community for Canadian junior mining discussion.
- Business model
- Advertising, premium features, promoted content from mining companies.
- Weakness
- Aging platform. Signal-to-noise ratio can be poor in popular channels. No mobile-first experience. Ripe for disruption.
Stockhouse Bullboards
- What it is
- Forum/message board platform with dedicated metals and mining section. Posts organized by sector and subsector.
- Business model
- Advertising, sponsored content.
- Weakness
- Old-school forum format. Heavy stock promotion. Low moderation quality.
Twitter/X
- What it is
- Active “Mining Twitter” / “Gold FinTwit” community. Notable accounts include @RealRickRule, @KitcoNewsNOW, various gold bugs, junior mining analysts, and geologists.
- Strength
- Real-time information flow. Breaking drill results. Networking with company management.
- Weakness
- Signal buried in noise. Heavy stock promotion. No structured data or portfolio tracking.
The Community Gap
There is no modern, well-designed community platform for mining investors. CEO.ca and Stockhouse are aging. Reddit has no major mining-specific subreddit. There is no mining-focused Discord or Telegram community of meaningful scale. This is a significant gap — mining investors are information-hungry, opinionated, and willing to pay for community access.
10. Conferences & Events
| Event | Location | When | Size | Key Details |
|---|---|---|---|---|
| PDAC | Toronto | March 1–4, 2026 | 27,000+ attendees | World’s largest mineral exploration & mining convention. 125+ countries, 1,300+ exhibitors, 700 presenters. The Super Bowl of mining. |
| VRIC | Vancouver | January 25–26, 2026 | 9,000+ attendees | 300+ exhibiting companies, 120+ speakers. Organized by Cambridge House (Jay Martin). Investor-focused. |
| Precious Metals Summit Beaver Creek | Colorado | September 22–25, 2026 | ~200 issuers + institutional investors | Elite, invitation-oriented. Curated matchmaking between companies and funds. The most exclusive mining investment event. |
| New Orleans Investment Conference | New Orleans | Annual (Fall) | Thousands | Organized by Brien Lundin (Gold Newsletter). Blends resource investing with broader macro themes. |
| Metals Investor Forum | Various | Multiple dates | Hundreds | Features newsletter writers and mining analysts as speakers. Intimate format. |
| Mines and Money / IMARC | London / Melbourne | Various | Thousands | Industry + investment focused. Global reach. |
Conference Business Model
Mining conferences are extremely profitable businesses:
- Exhibitor booths — Mining companies pay $5,000–$50,000+ for booth space. At PDAC, 1,300+ exhibitors.
- Sponsorships — Premium branding, speaking slots, VIP access.
- Ticket sales — PDAC charges attendees; VRIC is free for investors but charges companies.
- Deal room / matchmaking — Premium service connecting companies with institutional investors.
- Content creation — Interviews recorded at events become year-round content assets.
Key insight: Brien Lundin’s model (newsletter + conference) is particularly elegant. The newsletter builds audience → audience attends conference → companies pay to exhibit → conference content promotes newsletter. It’s a self-reinforcing flywheel.
11. AI & Technology Tools
AI for Mining Investors
Discovery Alert (Australia)
- What they offer
- AI systems scan 500+ ASX announcements daily for significant mining discoveries. Geologists verify results. Proprietary 1–5 ranking system. 5–10 weekly AI Trade Alerts plus rare Discovery Alert SMS.
- Audience
- 400,000+ resource investors globally, 2,500+ professional investors.
- What makes it work
- AI + human geology expertise for real-time discovery alerts. Speed is the edge — getting discovery alerts minutes after announcement, with expert geological ranking, before the market fully prices in the news.
AI for Mining Exploration (Supply-Side)
These companies serve mining companies, not investors directly, but they’re reshaping the industry:
- Earth AI — Analyzes 50+ years of geological data. 75% discovery success rate vs. industry rate of <1%. This changes everything about exploration economics.
- GeologicAI — $44M Series B. AI-powered drill core analysis. Faster, more consistent than human geologists.
- VRIFY — AI-Assisted Mineral Discovery Platform. Visualization tools for exploration data.
- TerraEye / Matter Intelligence — Remote surface mineralogy mapping from satellite imagery.
The AI Opportunity for Investor-Facing Tools
Almost no one is building AI tools specifically for retail mining investors. The opportunities:
- AI drill result analyzer — Feed in a press release, get an instant assessment of significance (grade, thickness, continuity, comparison to known deposits).
- NI 43-101 / JORC report summarizer — These 200+ page technical reports are impenetrable for most investors. AI can extract key metrics and red flags.
- Automated P/NAV calculator — Input resource estimate and metallurgical parameters, get a valuation. Currently done manually and takes hours.
- Sentiment analysis of mining forums — Track retail sentiment across CEO.ca, Twitter, Stockhouse to identify contrarian opportunities.
- Automated SEDAR+ monitoring — Alert investors when companies they follow file new technical reports, financials, or material change reports.
- AI-powered comparable company analysis — Instantly find comparable projects by commodity, grade, jurisdiction, and stage.
Missing Technology Infrastructure
There is no mining-specific financial data API. General providers (Alpha Vantage, Financial Modeling Prep, Polygon) offer broad stock data but nothing mining-specific. A REST API that provides:
- Resource estimates and reserve data
- Drill result databases
- Project-level economics (capex, opex, IRR, NPV from feasibility studies)
- Share structure (warrants, options, fully diluted shares)
- Insider ownership and transaction data
- Permitting status
…would be a foundational infrastructure product. Every app in the mining investment space would build on it.
12. Monetization Strategies That Work
Every successful business in this space uses one or more of these models:
Model 1: Premium Newsletter Subscriptions
| Revenue potential | $200K–$5M+/year |
|---|---|
| Price range | $200–$3,500/year |
| Conversion rate (free to paid) | ~3% (industry benchmark) |
| Required audience (free) | 10,000+ email subscribers for viability |
| Examples | Katusa ($3K), Exploration Insights ($2K), Uranium Insider ($800), GoldStockData ($300–400) |
| Key success factor | Personal credibility + track record + unique analytical edge |
Model 2: B2B Advertising & IR Services
| Revenue potential | $500K–$10M+/year |
|---|---|
| How it works | 898+ TSXV mining companies need to reach retail investors. They pay for visibility. |
| Revenue streams | Display ads, sponsored articles, company profiles, investor awareness campaigns, video production, lead generation |
| Examples | JMN, INN (80% repeat rate), MINING.COM, Streetwise Reports, Crux Investor |
| Key success factor | Audience size and engagement. More eyeballs = more valuable ad inventory. |
Model 3: Lead Generation
| Revenue potential | $50–$200+ per qualified lead |
|---|---|
| How it works | Capture investor information (email, portfolio size, interests) through free content. Sell access to mining companies and IR firms. |
| Examples | INN, Rick Rule’s portfolio ranking service |
| Key success factor | Data quality. Investors with verified portfolio sizes and commodity interests are worth far more. |
Model 4: Conference & Events
| Revenue potential | $1M–$20M+/year |
|---|---|
| Revenue streams | Exhibitor booths ($5K–$50K+), sponsorships, tickets, deal room access |
| Examples | PDAC (27K attendees), VRIC (9K), Beaver Creek (elite), New Orleans |
| Key success factor | Attendee quality. Institutional investors are what exhibitors pay for. |
Model 5: SaaS Data Platform
| Revenue potential | $500K–$20M+/year |
|---|---|
| Price range | $25–$50/month (retail) to $500–$2,000/month (professional) |
| Examples | GoldStockData ($300–400/year, only mining-specific platform). No major competitor exists. |
| Key success factor | Data depth and UX. The product needs to be genuinely useful, not just a marketing shell. |
Model 6: Exclusive Access & Community Tiers
| Revenue potential | $200K–$2M+/year |
|---|---|
| How it works | Premium tiers offer private placements, site visits, private dinners, direct access to management teams, deal flow. |
| Examples | Katusa Club (invite-only), Beaver Creek (curated), private placement syndicates |
| Key success factor | Genuine access that cannot be replicated. The product is the network. |
Model 7: Content → Commerce
| Revenue potential | Unlimited (driven by transaction volume) |
|---|---|
| How it works | Free content builds audience and trust → audience buys physical products or financial products. |
| Examples | Kitco (news → bullion dealing), Sprott (content → ETF/fund AUM) |
| Key success factor | Content quality drives trust drives transactions. The content is the marketing. |
13. 13 Market Gaps & Opportunities
-
The “Bloomberg Terminal for Retail Mining Investors”
Gap: No modern, comprehensive mining stock data platform exists. GoldStockData covers 852 stocks but has a dated interface. No one combines financial data + geological data + drill results + permitting status + insider trades + interactive maps in a modern, filterable UI.
Opportunity: SaaS platform at $30–$50/month. Target 5,000–20,000 subscribers. $2M–$12M ARR potential. Start with one commodity (gold), expand to all metals.
-
Mining-Specific Financial Data API
Gap: Developers and fintech tools have no mining-focused API. General providers (Alpha Vantage, Polygon) have no resource estimates, drill results, project economics, or share structure data specific to mining.
Opportunity: Infrastructure play. Every mining app would build on it. B2B pricing at $500–$5,000/month. Could become the “Stripe of mining data.”
-
Modern Mining Investor Community
Gap: CEO.ca and Stockhouse are aging. No mining-specific Discord, no modern real-time community. Reddit has no major mining investing subreddit.
Opportunity: Discord server or custom platform. Free tier (general discussion) + paid tier ($20–$50/month for expert channels, deal flow, research). The community becomes the product.
-
AI-Powered Drill Result Analyzer
Gap: Press releases about drill results are the most important catalysts for junior miners, but interpreting them requires geological expertise. No tool automates this.
Opportunity: Feed in a press release, get an instant assessment: significance score, grade comparison to known deposits, continuity analysis, red flags. SaaS or API. Could be a standalone product or a feature within a larger platform.
-
Mining Investment Course / Education Platform
Gap: No comprehensive online course exists for retail mining investors. The knowledge required (geology basics, how to read drill results, resource estimates, P/NAV valuation, share structure analysis, jurisdictional risk) is substantial and scattered.
Opportunity: Video course at $500–$2,000. Could include certification. Cross-sell to newsletter, community, and data platform. The education funnel converts casual investors into paying subscribers for life.
-
Critical Minerals Aggregator
Gap: Uranium, lithium, copper, rare earth coverage is fragmented across specialized newsletters. No single platform covers all critical minerals investing comprehensively.
Opportunity: The “INN for critical minerals” — a media/data platform specifically covering the energy transition metals. Ride the biggest macro trend in mining.
-
Mobile-First Mining App
Gap: No mining-specific mobile app exists for tracking drill results, portfolio management, or alerts. Every existing platform is desktop-first or desktop-only.
Opportunity: Mobile app with push notifications for drill results, financing announcements, and insider trades on watchlisted stocks. The mining investor’s essential mobile companion.
-
Automated NI 43-101 / JORC Report Summarizer
Gap: Technical reports are 200+ pages of dense geological and financial analysis. Most retail investors don’t read them. No tool summarizes them.
Opportunity: AI-powered tool that extracts key metrics, risks, and opportunities from technical reports in minutes. Could be a standalone SaaS or integrated into a data platform.
-
Mining Company IR Analytics Platform
Gap: 898+ TSXV mining companies need to reach retail investors but have limited tools to measure IR effectiveness. No platform provides comprehensive analytics on investor engagement.
Opportunity: B2B SaaS for mining company IR teams. Track investor engagement, measure campaign ROI, identify shareholder base composition. $500–$2,000/month per company.
-
Mining Stock Sentiment & Social Intelligence
Gap: No tool tracks sentiment across CEO.ca, Twitter/X, Stockhouse, and Reddit for mining stocks specifically.
Opportunity: Real-time sentiment dashboard. Contrarian signal generation. Can be sold to both retail investors (SaaS) and mining companies/IR firms (B2B).
-
Permitting & Regulatory Tracker
Gap: Permitting is one of the biggest risk factors for mining projects, but no tool systematically tracks permitting status, timelines, and regulatory changes across jurisdictions.
Opportunity: Database tracking every major mining project’s permitting status. Alert when permits are granted, denied, appealed, or delayed. Jurisdictional risk scoring.
-
Mining Investor CRM for Newsletter Writers
Gap: Mining newsletter writers use generic email tools (Substack, Mailchimp). No CRM is designed for their specific needs (tracking subscriber portfolios, segmenting by commodity interest, measuring stock pick performance).
Opportunity: Vertical SaaS for mining newsletter publishers. Track pick performance automatically, segment subscribers by interest, provide analytics dashboards. $50–$200/month.
-
Virtual Mining Conference Platform
Gap: PDAC, VRIC, and Beaver Creek are physical events. No high-quality virtual alternative exists for investors who can’t attend in person.
Opportunity: Virtual event platform specifically designed for mining company presentations and investor meetings. Live Q&A, deal rooms, one-on-one scheduling. Monthly or quarterly virtual events.
15. Course & Education Playbook
The education gap in mining investing is enormous. No comprehensive online course exists. Investors learn through expensive trial and error, scattered blog posts, and paying $2,000+/year for newsletters. A structured course could capture enormous demand.
Course Curriculum (The Mining Investor Masterclass)
Module 1: How Mining Works
- The mining lifecycle: grassroots exploration → discovery → resource definition → feasibility → permitting → construction → production → closure
- Types of mining (open pit, underground, heap leach, in-situ recovery)
- Key commodities: gold, silver, copper, lithium, uranium, rare earths, PGMs
- Where mining companies trade: TSX, TSXV, ASX, LSE AIM, NYSE/AMEX, OTC
Module 2: Reading Drill Results Like a Geologist
- What drill results actually tell you (and what they don’t)
- Grade, thickness, true width vs. drill width
- Grade × thickness (GT) calculations and what “good” looks like by commodity
- Continuity, spacing, and statistical reliability
- Red flags: selective reporting, high-grade outliers, poor QAQC
- Practice exercises with real drill results
Module 3: Understanding Resource Estimates
- Inferred, Indicated, and Measured resources — what they mean
- NI 43-101 vs. JORC vs. SEC S-K 1300 reporting standards
- How to read a resource estimate table
- Cut-off grades and how they manipulate reported grades
- Converting resources to ounces, pounds, or tonnes
Module 4: Feasibility Studies & Project Economics
- PEA vs. PFS vs. DFS — levels of confidence
- Key metrics: NPV, IRR, payback period, AISC, capex, opex
- Sensitivity analysis: what happens when gold drops $200/oz?
- How to spot overly optimistic assumptions
- Metallurgy and recovery rates — the hidden risk factor
Module 5: Valuation — How to Price a Mining Stock
- P/NAV (Price to Net Asset Value) — the core mining valuation metric
- EV/Resource (Enterprise Value per ounce/pound in the ground)
- Comparable company analysis for miners
- Market cap vs. enterprise value (cash, debt, working capital)
- How to calculate fully diluted shares (warrants, options, RSUs)
- Discount rates by stage and jurisdiction
Module 6: Share Structure & Dilution
- How juniors raise capital (private placements, bought deals, ATM programs)
- Warrants and options — how they dilute you
- Flow-through shares (Canadian tax advantage)
- How to spot dangerous dilution before it happens
- Insider ownership: why it matters and how to check
Module 7: Jurisdictional Risk
- Political risk scoring by country
- Permitting timelines and processes by jurisdiction
- Royalties, taxes, and government free-carry interests
- Indigenous rights and community consultation
- Case studies: projects derailed by jurisdiction (Pascua-Lama, Pebble, etc.)
Module 8: Portfolio Construction & Risk Management
- Position sizing for mining stocks (the 2% rule)
- Diversification by stage, commodity, and jurisdiction
- When to buy (accumulation strategies)
- When to sell (the hardest decision in mining)
- Tax optimization strategies
- Behavioral traps specific to mining investors
Pricing & Distribution
| Tier | Price | Includes |
|---|---|---|
| Self-Paced | $497 (one-time) | All video modules, downloadable templates (valuation spreadsheets, checklists), quiz assessments |
| Cohort-Based | $997 (one-time) | Everything above + 8-week live cohort, weekly office hours, private community access, certificate |
| VIP / Mentorship | $2,500 (one-time) | Everything above + 1:1 portfolio review sessions, direct access to instructor, lifetime community membership |
Cross-Sell Opportunities
- Course graduates become newsletter subscribers (30–50% conversion expected vs. 3% cold)
- Course creates community that becomes a standalone product
- Course content repurposed into YouTube/podcast for lead generation
- Valuation templates and checklists sold as standalone digital products ($50–$100)
- Corporate training version sold to IR firms and mining companies for their investor relations teams
16. SaaS & Data Platform Playbook
Product Vision: MineScreen (working title)
The TradingView + Finviz + Bloomberg of mining stocks. A modern, web-based platform that combines:
| Feature Category | What It Includes | Existing Alternative |
|---|---|---|
| Financial data | Market cap, EV, P/E, P/NAV, cash, debt, burn rate, share structure (fully diluted), insider ownership | GoldStockData (partial) |
| Geological data | Resource estimates (all categories), grades, tonnage, metallurgical recovery rates | None (manual research) |
| Drill results | Real-time drill result feed with automatic GT calculations, significance scoring, comparable deposit matching | JMN (basic), Discovery Alert (Australia only) |
| Project maps | Interactive world map of all mining projects, filterable by commodity, stage, company | None |
| Screening | Multi-parameter screener: commodity, stage, market cap, grade, jurisdiction, insider ownership, cash runway | GoldStockData (partial), JMN (basic) |
| Alerts | Custom alerts for drill results, financings, insider trades, SEDAR filings, permitting updates | None (comprehensive) |
| Valuation tools | Automated P/NAV calculator, comparable company analysis, scenario modeling | None |
| AI features | Technical report summarizer, drill result analyzer, natural language search (“high-grade gold explorers in Nevada with <$50M market cap”) | None |
Pricing
| Tier | Price | Target | Key Features |
|---|---|---|---|
| Free | $0 | Lead generation | Basic screener (limited filters), 5 watchlist stocks, delayed data |
| Pro | $39/month ($390/year) | Active retail investors | Full screener, unlimited watchlist, real-time alerts, drill result feed, AI report summaries (10/month) |
| Premium | $99/month ($990/year) | Serious investors / semi-pro | Everything + API access, P/NAV calculator, scenario modeling, unlimited AI, export to Excel, portfolio analytics |
| Enterprise / API | $500–$2,000/month | Funds, IR firms, fintech developers | Full API access, bulk data export, custom integrations, white-label options |
Revenue Projections
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Free users | 5,000 | 20,000 | 50,000 |
| Pro subscribers | 200 | 1,000 | 3,000 |
| Premium subscribers | 30 | 200 | 600 |
| Enterprise clients | 2 | 10 | 30 |
| ARR | $120K | $770K | $2.7M |
Data Sourcing Strategy
- SEDAR+ (Canada) — All Canadian mining company filings are public. Scrape and structure NI 43-101 reports, financial statements, material change reports.
- ASX announcements (Australia) — All ASX announcements are publicly available. Rich source of drill results.
- Company websites — Press releases, fact sheets, presentations.
- SEC EDGAR (US) — For US-listed miners.
- Financial data APIs — Alpha Vantage, Financial Modeling Prep, or Polygon for stock prices, market cap, financial statements.
- Manual data entry (initially) — For geological data that’s buried in PDFs. Hire geology students. Gradually automate with AI extraction.
Go-to-Market
- Launch free screener first. Get 5,000+ users before charging. The free tool is the distribution channel.
- SEO for long-tail mining queries. “Best gold mining stocks under $1,” “uranium stocks on TSXV,” “how to read drill results” — create landing pages optimized for these searches with live data from your platform.
- Partner with newsletter writers. Give them free Premium accounts. They mention you in their newsletters. Their audience is your target audience.
- Sponsor Mining Stock Daily podcast. Direct access to the most engaged mining investor audience.
- Exhibit at PDAC/VRIC. Not as a mining company, but as a tool for investors. Unique positioning = attention.
17. Community Platform Playbook
The Opportunity
CEO.ca is aging. Stockhouse is spam-ridden. Reddit has no major mining subreddit. There is no modern, well-designed community for mining investors. The audience is starving for a quality place to discuss mining stocks with knowledgeable people.
Option A: Discord Server (Fastest to Launch)
| Setup cost | $0 (Discord is free) |
|---|---|
| Time to launch | 1 week |
| Free channels | #gold, #silver, #uranium, #lithium, #copper, #rare-earths, #general, #drill-results, #news, #macro |
| Paid tier ($20–$50/month) | #expert-analysis, #stock-picks, #portfolio-reviews, weekly voice AMAs with industry experts, early access to research |
| Revenue at 500 paid members | $120K–$300K/year |
| Growth strategy | Partner with podcast hosts and newsletter writers. They promote the community; they get a free moderator role and audience. |
Option B: Custom Platform (Higher Moat)
Build a custom community platform that integrates stock data:
- Discussion threads organized by stock ticker (like CEO.ca but modern)
- Real-time stock data and charts embedded in discussions
- Verified portfolio display (opt-in) — see what experienced investors actually hold
- Reputation system based on post quality and verified returns
- AI-moderated to reduce pump-and-dump spam
- Integration with SEDAR+ and ASX for automatic news posting
Option C: Curated Private Network (Highest Value)
Model after the Katusa Club or Beaver Creek. An invite-only network of serious mining investors (minimum $100K portfolio). Members share due diligence, coordinate site visits, participate in private placements as a group. Membership: $5,000–$10,000/year. 100 members = $500K–$1M/year. The product is the network.
18. Content & SEO Playbook
High-Value Content Types for Mining Investors
- Company deep-dives — Detailed analysis of a single mining company: project, management, valuation, risks, catalysts. These are the most shared content type in mining. Every company deep-dive gets shared by the company’s existing shareholders and IR team.
- Drill result breakdowns — Explain what a company’s drill results actually mean in plain English. Add context with comparable deposits. Extremely high demand, low supply.
- “How to” guides — “How to read drill results,” “How to calculate P/NAV,” “How to analyze a PEA.” Evergreen SEO content that ranks for years and drives newsletter signups.
- Sector overviews — “The 2026 Uranium Outlook,” “10 Copper Stocks to Watch,” “Nevada Gold Explorers Ranked.” List-format content that targets high-volume search queries.
- Data-driven screener results — “Junior gold miners with >1M oz resources and <$50M market cap.” Tables of data that become reference pages. SEO gold.
- CEO interviews — Audio/video interviews with mining company management. Companies will promote the interviews to their shareholder base, driving traffic back to you for free.
- Conference coverage — Live reporting from PDAC, VRIC, Beaver Creek. The “boots on the ground” angle creates urgency and FOMO for those who didn’t attend.
SEO Keyword Opportunities
| Keyword Category | Example Keywords | Content Format |
|---|---|---|
| Stock lists | “best gold mining stocks,” “uranium stocks to buy,” “junior mining stocks 2026” | Ranked list with data table, updated quarterly |
| Education | “how to invest in mining stocks,” “how to read drill results,” “NI 43-101 explained” | Long-form guide (2,000–5,000 words), evergreen |
| Commodity | “gold price forecast 2026,” “uranium supply deficit,” “lithium demand growth” | Analysis piece with charts, updated monthly |
| Company-specific | “[company name] stock analysis,” “[ticker] drill results” | Company deep-dive, updated per catalyst |
| Comparison | “GDX vs GDXJ,” “Barrick vs Newmont,” “gold ETF vs mining stocks” | Head-to-head comparison with data tables |
| Tool-related | “mining stock screener,” “gold mining stock scanner,” “P/NAV calculator” | Free tool / interactive page + guide |
Content Distribution Channels
- Twitter/X
- Primary distribution. Mining Twitter is active and engaged. Thread format works well. Tag company tickers for visibility. Post chart snippets and key data points.
- YouTube
- CEO interviews, sector overviews, educational content. YouTube’s algorithm favors consistent uploaders in niches. Mining content is underserved relative to demand.
- Substack
- Newsletter distribution. Substack’s recommendation engine helps mining newsletters find each other’s audiences. Notes feature for short-form content.
- Underutilized for mining content. Mining professionals (geologists, engineers, fund managers) are active on LinkedIn. B2B angle — reach company management and IR teams.
- Mining forums (CEO.ca, Stockhouse)
- Share content strategically (not spam). Build reputation as a knowledgeable contributor. Link back to full articles.
19. Macro Trends Reshaping the Industry
Trend 1: The Nuclear Renaissance
Big Tech firms are making multi-year, multi-billion-dollar commitments to nuclear power for AI data centers. The US announced $80 billion in funding for new reactors. Uranium demand is surging with constrained supply. Implication: Uranium-focused content, tools, and newsletters have massive tailwinds. Uranium Insider is early but the opportunity is much larger.
Trend 2: Critical Minerals Geopolitics
Lithium demand projected to rise 500% by 2040. Copper demand expected to grow 30% by 2040. Projected deficits: 30% for copper, 40% for lithium by 2035. Governments are offering subsidies, tax breaks, and strategic reserves to secure domestic supply chains. Implication: The audience for critical minerals investing is growing much faster than for traditional precious metals. Content and tools should position for this growth.
Trend 3: AI-Powered Exploration
AI is reducing exploration time and cost by 30–40%. Earth AI achieves 75% discovery success rate vs. industry rate of <1%. This fundamentally changes the economics of exploration-stage companies. Implication: Investor tools that incorporate AI exploration data (or AI analysis of exploration data) will have a significant edge.
Trend 4: ESG as Investment Factor
ESG is now a critical performance indicator for mining investors. Tailings management, water conservation, and community relations directly affect permitting and project viability. AI is becoming core to mining ESG management. Implication: ESG scoring and tracking tools for mining companies represent an untapped niche.
Trend 5: Retail Investor Renaissance
TSXV trading volumes doubled YoY in 2025. Retail bar and coin demand at 12-year highs. Retail investment overtook jewelry demand for the first time. India added 25 million new digital gold investors in 2023 alone. Implication: The total addressable market for mining investor tools and content is expanding rapidly. New entrants have a window to capture this growth.
Trend 6: Substack and Creator Economy
Mining newsletter writers are migrating to Substack (Mining Stock Journal, Kaiser Research, Don Durrett). Substack lowers the barrier to entry and provides built-in distribution. The mining newsletter market is becoming more accessible but also more competitive. Implication: Differentiation matters more than ever. Data-driven analysis, AI tools, and community features are the new moats.
20. Verdict & Best Bets
The Mining Investment Industry in One Sentence
A $308B+ market with an audience desperate for quality information, served by aging platforms and personality-driven newsletters, with massive gaps in data tools, education, community, and AI — all during a once-in-a-generation commodity supercycle.
Best Bets by Business Type
| Business Type | Difficulty | Time to Revenue | Revenue Potential (Year 3) | Key Risk |
|---|---|---|---|---|
| Newsletter (Substack) | Low | 3–6 months | $100K–$1M | Crowded; need genuine expertise or unique data edge |
| Mining stock screener/data platform | High | 6–12 months | $1M–$10M | Data acquisition cost; engineering complexity |
| Mining investor course | Medium | 2–4 months | $200K–$500K | Need credibility (geology/finance background helps) |
| Discord/community | Low | 1–3 months | $100K–$500K | Moderation burden; need to attract quality contributors |
| AI drill result analyzer | Medium–High | 3–6 months | $500K–$2M | Accuracy requirements are high (investors make financial decisions based on output) |
| Mining data API | High | 6–18 months | $500K–$5M | Infrastructure play; slow burn but massive if it works |
| Content + B2B advertising site | Medium | 6–12 months | $200K–$2M | Ad sales requires relationship building with mining company IR teams |
| Podcast + sponsored content | Low–Medium | 6–12 months | $100K–$500K | Requires consistency and networking with company management |
| Conference / virtual events | Medium–High | 6–12 months | $200K–$2M | Logistics and sales; need an existing audience to attract exhibitors |
The Optimal Stack (Do It All)
The highest-value play is a multi-product business that creates a self-reinforcing flywheel:
- Start with a free newsletter + Twitter/X presence (Month 1–3). Build credibility and audience. Cost: $0.
- Launch a paid tier on Substack (Month 4–6). Monetize the most engaged subscribers. Revenue: $30K–$100K/year.
- Build a free mining stock screener (Month 4–8). This becomes your SEO engine and lead generation tool. It drives newsletter signups. Cost: engineering time.
- Launch a Discord community (Month 6–9). Free tier builds network effects. Paid tier adds revenue. Revenue: $50K–$300K/year.
- Create an online course (Month 9–12). Leverage the content you’ve already created. Revenue: $100K–$500K/year.
- Add B2B advertising to the screener and newsletter (Month 12+). Mining companies pay for visibility to your audience. Revenue: $100K–$1M/year.
- Monetize the screener with paid tiers (Month 12+). Add premium features, AI tools, API access. Revenue: $500K–$5M/year.
- Organize quarterly virtual events (Month 18+). Companies pay to present. Your audience attends for free. Revenue: $200K–$1M/year.
Year 3 total revenue potential of the full stack: $1M–$8M.
Why Now Is the Perfect Time
- Commodity supercycle — Gold at ATH, uranium surging, copper/lithium in structural deficit. Investor interest is at peak.
- Aging incumbents — GoldStockData, CEO.ca, Stockhouse have dated UIs and limited features. They’re vulnerable to a modern competitor.
- AI enablement — LLMs can now parse technical mining reports, analyze drill results, and generate investment summaries. This was impossible 2 years ago.
- Substack distribution — The barrier to launching a newsletter has never been lower. Built-in discovery, payments, and email delivery.
- TSXV revival — Trading volumes doubled. Capital markets are opening up. More companies raising money = more companies needing to reach investors = more B2B revenue potential.
The One-Line Pitch
“We’re building the Bloomberg Terminal for the 250,000+ retail investors who trade mining stocks — starting with a free screener and newsletter, expanding into AI-powered analysis tools and a premium community.”