Two core activities: shipping (building new features) and yapping (marketing those features online). Neither extreme leads to success. “No one accuses founders of talking too much as long as they ship.”
1. Strategic Guidelines
- Weak product phase: Focus primarily on building rather than promoting
- Strong product, pre-revenue: Shift toward aggressive marketing and audience building
- Profitable product: Scale both shipping and marketing simultaneously through team expansion
2. Personal Timeline
| Period | Ratio | Focus |
|---|---|---|
| Jul–Sep 2024 | 10:1 | Heavy development |
| Sep–Nov 2024 | 1:10 | Growth & customer acquisition |
| Nov 2024–Jan 2025 | 10:1 | Intensive building |
| Feb 2025+ | Equilibrium | Hiring support staff |
3. Key Takeaway
There is no universal perfect balance—the optimal ratio shifts based on business maturity and circumstances. Achieving the “golden ratio” involves hiring engineering support, investing in paid advertising, and prioritizing personal health and mental clarity.