“Permissionless projects”—endeavors requiring no external authorization. Levin’s journey: posting YouTube content at age 11, earning $40,000 selling Grateful Dead stickers online, launching his newsletter when traditional journalism doors closed.
1. Eight Tactics
- Solo Podcasting — No guests necessary. David Senra’s Founders Podcast demonstrates that solo commentary builds substantial audiences and opens doors to billionaire connections.
- Self-Publishing — “A book does not have to make money to make you money” (Eric Jorgenson). Books serve as marketing tools regardless of sales volume.
- Company Apparel — Small creators can produce branded merchandise. Levin uploaded text files to Redbubble, creating professional-looking Memelord jerseys.
- Meme Creation — Every meme represents a “mini permissionless project.” Fast, free production enables viral reach without requiring approval.
- Cold Direct Messages — Levin credits cold DMs with career acceleration, relationship building, and networking opportunities.
- Product Hunt Launches — Free platform exposure reaches startup communities ready to discover new products.
- App Design Mockups — Designers gain followers and clients by posting creative app concepts online.
- Event Hosting — “Party Marketing for Startups”—hosting gatherings like “Startups, VC, and Ping Pong” independently, building networks and acquiring customers.
2. Key Takeaway
Embrace independent creation without waiting for institutional permission. The internet operates differently than institutional settings—permission isn’t required.