1. Don’t Fear Being Unfunny
The primary concern many have about meme creation: “the meme templates already tell you to be funny.” Templates function like flexible joke formats with visual elements, removing the burden of originality.
2. Understanding Meme Angles
Success in meme marketing depends on knowing your audience intimately. “Meme Angles” means understanding pain points and articulating problems customers recognize.
- Know your audience
- Identify their pain points
- Express these problems in relatable ways
Companies like Supabase and 1Up exemplify this by creating memes addressing developer and sales frustrations respectively. Strong memes function as inside jokes between creators and their target market.
3. The Entertainment-First Principle
“Think like an entertainer first, sales second. Make them laugh, and make them pay.”
Meme creation tests product positioning and messaging quality. Poor-performing memes signal misalignment with audience expectations.
4. Timing Is Critical
Memes require awareness of current cultural moments. Staying “terminally online” poses challenges, but understanding trending formats and contemporary conversations matters significantly.
5. Volume Strategy
Conan O’Brien observed that entertainment is “a volume business.” Saturday Night Live produces 170–200 sketches annually, with only 20–30 becoming memorable.
Success demands consistent output. Early memes may underperform, but quantity increases odds of resonating content and reveals what works through iteration.
6. Key Takeaway
Meme creation succeeds through understanding audience psychology, maintaining entertainment value, recognizing cultural moments, and maintaining consistent output rather than pursuing viral perfection. “You can just do things.”